Using Klout has been more of an experiment than anything else. After maximizing its’ capabilities, I have come to some very positive conclusions.
With Reputation management being hot topic nowadays because of the implications of negative exposure on the web and social media.
Snapshot of Social Media Activity
Klout provides an online snapshot of your brand presence, measures and tracks content activity and overall network distribution.
It tracks interactions with your fans and friends and has become a robust tool that reports on your social media activity and the distribution of your activity across the social media landscape.
Sharing and Tracking
Klout does not dictate how popular I am but rather how smart. Smart enough to share and engage with my fans and provide value to their user experience. As a web by I always think about the user experience.
Speaking of user experience. What about Klout Perks? Excellent loyalty program. It gives incentive to people to participate in social media in order to boost their rank to qualify for special perks that are not available to others. It gives you a very personal experience and makes you feel good.
Klout will lend credibility to your organization because your rating is directly related to participation levels with the brand ‘s audience.
Finally, a reward for brand penetration into social media.
Just my two cents.
Google and Facebook have become a bit like Big Brother from George Orwell’s award winning novel “1984″.
Privacy is at a premium and you need to be informed, Ignorance is not bliss, ignorance is negative exposure and the death of your reputation. It is time to listen up.
Thank you Wordstream for putting this into perspective.
Eric is an accomplished writer and expert in his field. I have been following his career and earning from him for over 6 years now. Read Socialnomics, you will understand “new marketing”. Conversation creates conversions.
Here is Eric’s Latest video looking at the Social Media Landscape at large:
Online Marketing, also known as Web Marketing or Internet Marketing, is undoubtedly the most measurable type of advertising available. After spending years using traditional marketing and advertising campaigns for my employer, I can see the evolution of the industry and how illustrating a “Return on Investment” can make or break a brand. My question is, why isn’t everyone using it?
Perhaps they do not understand the power of their audience.
For any agency to compete online, they have to know their audience inside out. If they venture into online ad-space without the proper preparation, your metrics may skew to the side of failure.
Recently, I discovered Wunderman. Their strategy, process and implementation of demographically driven campaigns is gaining attention, resulting in their recent inclusion in Forrester Research’s report outlining the model of the customer engagement agency in the digital space. The Wunderman-KBM Group customer engagement model can be found within the report: The Evolution of The Customer Engagement Agency – by Forrester Research.
What impresses upon me the most is that I have been teaching this process for almost ten years now. Ask my students, this is how a business should tackle any strategy. Start with the audience and really listen to their needs. If you are interested in a successful approach to target marketing, start with Forrester Research and do your homework.
Viral video content is available more readily with expanding internet bandwidth. Properly marketed, this should allow broader audiences to see your video and gain exposure to your brand or message. Viral video has been used in the U.S. elections as well as making music superstars out of your average neighborhood kid. It has resurrected brands and provided hours of entertainment to many audiences. Many of those who share your viral video are those who upload their own. There will never be a shortage of video content.
In this sea of videos, how is it that you can help yourself stand out, become unique and make people pay attention to you and your brand? Much like the development of your unique selling points, videos need the same structure. They need to be used as vehicles to sell benefits and inform individuals about issues that are important. You need to stand out in the crowd to get noticed in social media.
In this case, the slightly above average neighborhood kid decides that his voice needs to be heard and not to sell his singing, but his public speaking. I am not sure Zach Wahls intention was to become an YouTube superstar, but when your video has been viewed 10,000,000+ times, there is something intriguing about its’ content. In this case, there is no humour used, only the passion of a man who believes in his family.
Have you seen this video? This unintentional YouTube star is a phenomenal speaker. He is young and articulate and above all, passionate. He has a bright future ahead of him.
This is a great example of quality viral video content. The number of views speaks volumes.
Politics? Law? Business? Any area that this young man goes into, he will be a success. I have seen subsequent interviews with the family and they are very proud of him.
Regardless of your stance on this subject, the speech was well written, well spoken and very well delivered. This is quality viral video content that is by no means stagnant, it is in full motion and growing in popularity.
I don’t think we have seen the last of Zach Wals. Read more about Zach’s story in this ABC article from Feb 2011.
I was thinking too much and writing too little. That is how wiifm.ca was born.
How do you define WIIFM? It's easy. The client and the customer want to know there is value in the transaction. What is in it for me outlines case studies, strategies and ideas about traditional and online marketing and social media. The focus is mostly internet marketing and advertising issues and primarily focuses on online activities, strategies and most importantly, measuring results.
Everything I do is tied back to the audience and satisfying their needs. A happy client is a return client. We all know it costs less to keep a client than to go and find a few one.