wiifm.ca

Archive for June, 2007

How Web Standards Lower Costs & Increase Accessibility

Posted in Rants on Jun 22nd, 2007 Comments Off

Bryan Hantman of University of Maryland presented a session at HighEdWebDev in Rochester titled “Setting the Standards: How Web Standards Lower Costs & Increase Accessibility.” in October 2006. Dimitri Glazko, one of the HighEdWebDev guest bloggers, summarized the presentation in the following way: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit [...]

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Skitch ROCKS!

Posted in Rants on Jun 14th, 2007 Comments Off

Colin Devroe, Community Evangelist at Viddler, just set me up with a semi-public beta invite for a rocking new application called Skitch. Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

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I was thinking too much and writing too little. That is how wiifm.ca was born.

How do you define WIIFM? It's easy. The client and the customer want to know there is value in the transaction. What is in it for me outlines case studies, strategies and ideas about traditional and online marketing and social media. The focus is mostly internet marketing and advertising issues and primarily focuses on online activities, strategies and most importantly, measuring results.

Everything I do is tied back to the audience and satisfying their needs. A happy client is a return client. We all know it costs less to keep a client than to go and find a few one.

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