It’s all about You!

So how old are you?
How much do you use the internet?
Do you participate in social networking?
If so, how active are you?
Do you have a Blog?
Do you comment on others’ blogs?

…and so it goes. These are the questions that shape the personas we use to design and develop for the web. Demographics and Psychographics profiling needs to expand its’ core and include the habits and behaviours of those that use the internet for work, for research, for play, and for commerce.

I tend to rely on personas in the planning stages of design and development on ANY project I do…online or offline, creative and artistic. I can SEE the person I am designing for and if I have done my homework, then I know what their main goals are and how I can best service them with a unique, customized solution.

Technographic Profiling should be a major part of your personas. Realistically, you are building a more robust picture of who your audience is, and moreover, how to meet their needs in the most effective way.

Check out this chart from Forrester Research – the source for audience profiling.

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