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Yahoo: Keynote Presetation on SEM and SEO to SOHO/SME…

Oct 25th, 2007 by admin

While reading through some of my daily blogs and rss feeds, I came across a great post at One Degree, about a presentation done at SOHO/SME Toronto.

The original post can be found here.

This Yahoo presentation about marketing to Canadians, Search Engine Optimization and Search Engine Marketing and obviously grabbed my attention. They have provided some statistics to support thier strategies and have succeeded in grabbing my attention…and I have been a Google advocate for years.

“The morning Keynote session started with Yahoo! Canada’s Maor Daniel’s fact-filled presentation discussing the opportunities for Canadians to market better online…..”

SlideShare | View | Upload your own

I know that these statitics will help me convince my Senior Management team about the direction of marketing on the web and how to effectively market to our audience. What about you?

How will this information impact how you market to Canadians?

Enjoy!

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  • What’s in it for me?

    I was thinking too much and writing too little. That is how wiifm.ca was born.

    How do you define WIIFM? It's easy. The client and the customer want to know there is value in the transaction. What is in it for me outlines case studies, strategies and ideas about traditional and online marketing and social media. The focus is mostly internet marketing and advertising issues and primarily focuses on online activities, strategies and most importantly, measuring results.

    Everything I do is tied back to the audience and satisfying their needs. A happy client is a return client. We all know it costs less to keep a client than to go and find a few one.

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