Wiifm = What’s in it for me?
Aug 20th, 2008 by admin
What is WIIFM?
Its has nothing to do with Nintendo Wii, it has everything to do with marketing strategies.
WIIFM Marketing is a strategy that is user centered. It is all about YOU, the most important element of the marketing plan. Satisfy the end user. Give the end-user and experience that they enjoy and they will tell others about that unique experience, therefore leveraging the most elusive form of marketing, “word of mouth”.
Get people to start a social conversation about you…you want them to be asking you What’s in it for me?
if you answer, they will come.
