wiifm.ca

Working in higher education has exposed me to some very interesting target audiences. Primarily, the demographic for the college is an 18-24 year old segment who are practically digital natives and consume media for breakfast. They are multi-taskers, socializers and early adopters. Strategically, social media has pulled ahead of the pack reaching the target demographic and cutting costs dramatically while doing so.
Social media is not free. The actual distribution method may be free but Social media is a long-term commitment and there is an investment of time and resources necessary to make it work effectively.
With potential students, alumni, existing students and other audiences like employers, parents and donors all using the web to research the college, it was imperative that our online image be an extension of our traditional marketing activities.

Consistency across all media is essential to creating a familiarity for the visitor that they will feel more comfortable interacting and engaging with. As an online marketer, these strategies are the first steps in building a cohesive strategy. It starts with consistency.

Social media for higher education is becoming an absolutely necessary recruitment tool. To provide personalization of experience and positive exposure to your brand where your audience spends the most time is a necessary tactic. Target them as they are socializing online. Different tactics and strategies for different audiences will ensure an effective reach across all prospective and existing segments.

Recruitment, Retention and Reputation

The three “R”‘s that have become a golden rulebook for higher education and social media networking and will be the next topic I discuss. For now, here is an excellent infographic that illustrates some of the demographics of social media.

Thank you AdAge.com for this amazing infographic.