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While sifting through my email and RSS this morning, I came across a message from a very tech savvy friend and former co-worker. His blog can be found here, IF you want to stay cutting edge…Add Andreas to your RSS feeds.

Andreas’s blog covers an article about QRreader. They have made it possible to scan QR codes with a Google Chrome Browser extension. This will allow you to scan a QR code without the need of a mobile phone scanner or desktop software. THIS is QR code evolution.

I have not explored this plugin enough to know if there are any built-in analytical features, but that would probably make this a perfect addition to my marketing tool box for driving traffic from both traditional and online marketing activities.

Find out more about QRreader here.