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The Viral Video SoapBox

Viral video content is available more readily with expanding internet bandwidth. Properly marketed, this should allow broader audiences to see your video and gain exposure to your brand or message. Viral video has been used in the U.S. elections as well as making music superstars out of your average neighborhood kid. It has resurrected brands and provided hours of entertainment to many audiences. Many of those who share your viral video are those who upload their own. There will never be a shortage of video content.

In this sea of videos, how is it that you can help yourself stand out, become unique and make people pay attention to you and your brand? Much like the development of your unique selling points, videos need the same structure. They need to be used as vehicles to sell benefits and inform individuals about issues that are important. You need to stand out in the crowd to get noticed in social media.

In this case, the slightly above average neighborhood kid decides that his voice needs to be heard and not to sell his singing, but his public speaking. I am not sure Zach Wahls intention was to become an YouTube superstar, but when your video has been viewed 10,000,000+ times, there is something intriguing about its’ content. In this case, there is no humour used, only the passion of a man who believes in his family.

Have you seen this video? This unintentional YouTube star is a phenomenal speaker. He is young and articulate and above all, passionate. He has a bright future ahead of him.

This is a great example of quality viral video content. The number of views speaks volumes.

Politics? Law? Business? Any area that this young man goes into, he will be a success. I have seen subsequent interviews with the family and they are very proud of him.

Regardless of your stance on this subject, the speech was well written, well spoken and very well delivered. This is quality viral video content that is by no means stagnant, it is in full motion and growing in popularity.

I don’t think we have seen the last of Zach Wals. Read more about Zach’s story in this ABC article from Feb 2011.