Posted in Rants on May 7th, 2012 No Comments »
Online Marketing, also known as Web Marketing or Internet Marketing, is undoubtedly the most measurable type of advertising available. After spending years using traditional marketing and advertising campaigns for my employer, I can see the evolution of the industry and how illustrating a “Return on Investment” can make or break a brand. My question is, [...]
Posted in Rants on Dec 2nd, 2011 No Comments »
The Viral Video SoapBox Viral video content is available more readily with expanding internet bandwidth. Properly marketed, this should allow broader audiences to see your video and gain exposure to your brand or message. Viral video has been used in the U.S. elections as well as making music superstars out of your average neighborhood kid. [...]
Posted in Rants on Nov 30th, 2011 No Comments »
While sifting through my email and RSS this morning, I came across a message from a very tech savvy friend and former co-worker. His blog can be found here, IF you want to stay cutting edge…Add Andreas to your RSS feeds. Andreas’s blog covers an article about QRreader. They have made it possible to scan [...]
Posted in Rants on May 25th, 2011 No Comments »
This is a great info-graphic from FlowTown that illustrates who is using which Social network outlet and provides a little demographic data to guide you in your social media marketing decisions. Thanks FlowTown! Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments [...]
Posted in Rants on May 23rd, 2011 No Comments »
When developing any kind of online marketing campaign is absolutely necessary to measure your success with web analytics. You can justify design, usability and marketing decisions by analyzing your analytics. Personally, I use Google Analytics as a web based measurement and as an additional source of data, I also installed
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