Posted in Rants on May 16th, 2011 No Comments »
Working in higher education has exposed me to some very interesting target audiences. Primarily, the demographic for the college is an 18-24 year old segment who are practically digital natives and consume media for breakfast. They are multi-taskers, socializers and early adopters. Strategically, social media has pulled ahead of the pack reaching the target demographic [...]
Posted in Rants on May 9th, 2011 No Comments »
..but they are not really useful unless they are click-able images. I wanted to see, over the course of a week, how many people would be curious enough to scan my QR profile pic on LInkedIn and drive traffic to my blog. The experiment illustrated that unless the image is linkable, it won’t be used. [...]
Posted in Rants on May 3rd, 2011 No Comments »
I just had a revelation. In the excitement of a conversation I was having with a colleague this morning, I had an epiphany. I have had a profile on LinkedIn for many years, that I use on a regular basis to network and connect. It is a great social media tool for knowledge sharing as [...]
Posted in Rants on Apr 11th, 2011 Comments Off
Paul Bradshaw of the Online Journalism Blog created this Slideshare presentation for his students. He is a Senior Lecturer in Online Journalism, Magazines and New Media at Birmingham City University’s (UK) School of Media. and intends to share his lessons online. As a Web Marketing Strategist and Instructor at Georgian College in Barrie, Ontario, I [...]
Posted in Rants, Uncategorized on Feb 17th, 2011 Comments Off
Now that social media is becoming a prime element in online marketing strategies, we need to watch our customers more than our competitors. It can be much more damaging letting a customer complaint go unaddressed than not keeping up with what your competitors are doing. Do not discount your competition, but shift your focus on [...]
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