Posted in Rants on Oct 10th, 2010 Comments Off
Building a community conversation is a monumental challenge for an academic institution in higher education. Facebook, MySpace, LinkedIn as social networking hubs are thriving and ever evolving in the most verbose way. Twitter says more with less. In the Twitter world, a 140 character message is the vehicle. Twitter reminds you of the fundamental principles [...]
Posted in Rants on Aug 20th, 2008 Comments Off
What is WIIFM? Its has nothing to do with Nintendo Wii, it has everything to do with marketing strategies. WIIFM Marketing is a strategy that is user centered. It is all about YOU, the most important element of the marketing plan. Satisfy the end user. Give the end-user and experience that they enjoy and they [...]
Posted in Rants on Apr 1st, 2008 Comments Off
MSN lays it all out…this video is informative and funny. Times have changed in advertising and it is becoming increasingly difficult to demand attention. MSN has done a great job in illustrating the current state of the Advertiser/Consumer relationship. Enjoy! I would like to thank Dale Doughty for such an amazing and informative presentation. You [...]
Posted in Rants on Mar 30th, 2008 Comments Off
A stunning visually appealing presentation based on the best-selling book, The Brand Gap. Marty Neumeier is President at Neutron LLC in San Francisco and a branding genius. This presentation is a perfectly crafted educational tool to teach branding and best practices. Whether you are a student or a professional marketer, this presentation will present you [...]
Posted in Rants on Oct 25th, 2007 Comments Off
While reading through some of my daily blogs and rss feeds, I came across a great post at One Degree, about a presentation done at SOHO/SME Toronto. The original post can be found here. This Yahoo presentation about marketing to Canadians, Search Engine Optimization and Search Engine Marketing and obviously grabbed my attention. They have [...]
follow: RSS