Its has nothing to do with Nintendo Wii, it has everything to do with marketing strategies.
WIIFM Marketing is a strategy that is user centered. It is all about YOU, the most important element of the marketing plan. Satisfy the end user. Give the end-user and experience that they enjoy and they will tell others about that unique experience, therefore leveraging the most elusive form of marketing, “word of mouth”.
Get people to start a social conversation about you…you want them to be asking you What’s in it for me?
MSN lays it all out…this video is informative and funny.
Times have changed in advertising and it is becoming increasingly difficult to demand attention. MSN has done a great job in illustrating the current state of the Advertiser/Consumer relationship.
Enjoy!
I would like to thank Dale Doughty for such an amazing and informative presentation. You can see his original post here: http://radar.oreilly.com/archives/2007/11/web-20-and-advertising-do-we-s.html
A stunning visually appealing presentation based on the best-selling book, The Brand Gap.
Marty Neumeier is President at Neutron LLC in San Francisco and a branding genius. This presentation is a perfectly crafted educational tool to teach branding and best practices. Whether you are a student or a professional marketer, this presentation will present you with a unique perspective on how to apply the teachings to your business.
…and if you are not familiar with Slideshare, you should explore it, where else can you find such top quality presentations that really make a difference and teach important, valid lessons.
If you need to read one marketing book, or see one marketing presentation, this is it…
How do you bridge the distance between business strategy and design? Watch and learn.
This Yahoo presentation about marketing to Canadians, Search Engine Optimization and Search Engine Marketing and obviously grabbed my attention. They have provided some statistics to support thier strategies and have succeeded in grabbing my attention…and I have been a Google advocate for years.
“The morning Keynote session started with Yahoo! Canada’s Maor Daniel’s fact-filled presentation discussing the opportunities for Canadians to market better online…..”
I know that these statitics will help me convince my Senior Management team about the direction of marketing on the web and how to effectively market to our audience. What about you?
How will this information impact how you market to Canadians?
I was thinking too much and writing too little. That is how wiifm.ca was born.
How do you define WIIFM? It's easy. The client and the customer want to know there is value in the transaction. What is in it for me outlines case studies, strategies and ideas about traditional and online marketing and social media. The focus is mostly internet marketing and advertising issues and primarily focuses on online activities, strategies and most importantly, measuring results.
Everything I do is tied back to the audience and satisfying their needs. A happy client is a return client. We all know it costs less to keep a client than to go and find a few one.
