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Measuring QR Codes

When developing any kind of online marketing campaign is absolutely necessary to measure your success with web analytics. You can justify design, usability and marketing decisions by analyzing your analytics. Personally, I use Google Analytics as a web based measurement and as an additional source of data, I also installed

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..but they are not really useful unless they are click-able images. I wanted to see, over the course of a week, how many people would be curious enough to scan my QR profile pic on LInkedIn and drive traffic to my blog. The experiment illustrated that unless the image is linkable, it won’t be used. [...]

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I just had a revelation. In the excitement of a conversation I was having with a colleague this morning, I had an epiphany. I have had a profile on LinkedIn for many years, that I use on a regular basis to network and connect. It is a great social media tool for knowledge sharing as [...]

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